About me

I’m a postdoc researcher at Utrecht University School of Law, studying platform governance, influencer culture, and user practices. I am part of the focus area Governing the Digital Society and ERC Starting Grant HUMANads, led by Catalina Goanta, which brings together legal scholars, computer scientists, and other researchers in media and cultural studies.

My research explores platform society, looking at how different types of actors - people as personal users and influencers as monetised creators - engage with platforms, and how platform interfaces, algorithmic systems, and governance regimes shape what is possible for them. I am interested in understanding how online practices and labour are part of everyday lives as we listen to music on Spotify and remember our lives through Instagram, as well as how the sharing of content is professionally enacted and possibly monetised as influencers entertain, educate, politicize, and sell to us. This means grappling with the power of platforms and, in particular, critically examining how platform companies establish and enforce rules, and respond to legal frameworks.

I am co-editor of The Hashtag Hustle: Law and Policy Perspectives on Working in the Influencer Economy, available open access in the Elgar Law, Technology and Society series. This book sheds light on the cultural, economic and legal aspects of content creation as a form of labour, investigating concerns over working conditions, worker protection, and the status of the working relationship. My work has been published in journals such as New Media & Society, Social Media + Society,  Internet Policy Review, and Memory Studies. You can read these pieces here.

I am an affiliate member of the Content Creators Scholars Network and part of the Creators & Platform Labor Working Group based at Cornell University, where I was a Visiting Fellow in the Department of Communication in 2024.

Before I joined Utrecht University, I was a research associate at the University of Leeds and the University of Sheffield for the Generic Visuals in the News project. In 2023, I completed my PhD in the Department of Culture, Media and Creative Industries at King’s College London: The worth of remembering Performances of digital memory work on social media platforms in the lives of young women. I have a Master of Communication Studies and a Bachelor of Communication Studies from Auckland University of Technology in New Zealand, where I am originally from.